Par IsraelValley Desk et D.R.
Rubrique: Economie & commerce
Publié le 11 avril 2009

EXCLUSIF – Ceux, une très faible minorité, qui sont des adeptes du boycott des produits d’Israël ont du souci à se faire : une très sérieuse étude menée dans 13 pays dont la France, l’Allemagne, la Pologne, l’Espagne, les USA, le Canada, le Mexique, l’Inde, l’Italie, le Japon, la Russie, la Chine révèle que le “Made in Israel” est plus fort que jamais. Les produits du high-tech, médicaux, alimentaires, software en provenance d’Israël sont les plus appréciés.

Les appels au boycott des produits d’Israël n’ont finalement qu’un impact plus que limité.

Selon un récent sondage paru en Israël et diffusé par Ynet, si l’on déclare à un acheteur qu’un produit vient d’Israël, 31% des personnes interrogées sur 5215 (nombre de personnes qui ont participé au sondage) déclarent avoir une image positive ET veulent l’acheter.

L’étude révèle que 2% des acheteurs ne veulent pas acheter des produits fabriqués en Israël. Ceci correspond bien à notre propre analyse sur le marché français. Les plus positifs vis-à-vis des produits israéliens sont les Indiens qui semblent adorer le high tech d’Israël.—

ISRAELVALLEY PLUSrnYnet : "Comprehensive study conducted by Foreign Ministry in world’s 13 biggest markets reveals 59% of consumers hold positive attitude towards products made in Israel. The Israeli product’s image abroad appears to particularly positive.

A comprehensive study conducted by the Foreign Ministry in the world’s 13 biggest markets revealed that 59% of consumers in those countries hold a positive attitude towards products made in Israel.

Thirty-one percent of the respondents said that knowing a product is Israeli would make them purchase it. Only 2% said they would not purchase a product because it was made in Israel.

Study on behalf of Foreign Ministry ranks India, US as most pro-Israel countries. Eight percent said they would be encouraged not to purchase a product if they knew it was made in Israel, and 31% said this fact would not influence their decision on whether to buy the product or not.

The study was held among 5,215 people in the United States, Canada, Mexico, the United Kingdom, France, Germany, Italy, Poland, Spain, Russia, China, India and Japan.

The survey showed that Israeli products in the high-tech, software, food and medicine industries are considered products of high-quality and that the attitude towards them is significantly positive.

Foreign Ministry officials said that the findings of the survey, conducted in the last quarter of 2008 by the international TNS company, show that despite the calls for a boycott, Israeli products will be perceived as high-quality products and that this stance is not influenced by ideological views.

The study also revealed that the desire to visit Israel exists among 42% of the respondents, including in countries like Mexico, Italy, Poland, Russia, China and India. In the United Kingdom, however, the desire to visit Israel is particularly low, with 61% of the British not expressing any interest in visiting the Holy Land.

The study was conducted as part of the Brand Israel project, which is aimed at examining Israel’s status in the world’s most important markets".

Source: http://www.ynetnews.com/articles/0,7340,L-3697973,00.html