Par Israelvalley Desk
Rubrique: Jeux
Publié le 19 février 2008 à 08:59

Créée en 2003 dans le Parc technologique Malha à Jérusalem, Double-Fusion est une start-up qui insère un logiciel de publicité à l’intérieur des jeux.

Nouvelle, cette forme de publicité est en forte expansion par rapport aux autres (médias, affiches…), du fait de l’accroissement du temps passé devant un écran pour jouer (69 minutes/j).

Ses 50 employés sont répartis entre Jérusalem, New York, San Francisco, Londres, Chicago et Tokyo…—

EN ANGLAIS
Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo.

Mission
Double Fusion’s mission is to transform interactive games into an efficient, effective and accountable advertising medium that offers advertisers better access to critical audiences, and brings new revenues, profits and business models to the games industry all while maintaining or enhancing the quality of game play to the gamer.

Experience
Double Fusion’s seasoned management team brings to the table years of experience in advertising and media businesses, interactive games and 3D technology. No one is better poised to create the most effective marketing program for you in games than Double Fusion.

Innovation
The first company to support dynamically changing 3D objects and rich media formats, Double Fusion has established itself as the technology leader in the market and pushes the creative capabilities of in-game advertising closer to the full marketing potential contained in the world’s most interactive medium. Double Fusion continues to lead the field in advancing, through technology, the core value that games provide advertisers as a medium.

Creativity
Understanding that games are more art than technology, Double Fusion’s sales force leverages the system’s platform supremacy to offer the most creative advertising vehicles to the marketplace. This ingenuity helps advertisers maximize their in-game ad spend, publishers to maximize the value of their inventory and gamers to preserve or enhance the escapism of their games.

With established offices in San Francisco, New York, London, Tokyo and Jerusalem, and backed by leading venture capital firms: Accel Partners, Jerusalem Venture partners (JVP) and JVP Studio, Double Fusion is well positioned to get you “in play”.